About Founder

https://www.voguescandinavia.com/articles/forest-riot-finnish-beauty-brand

I was born in Milan, Italy. At the age of 5, I was put on a plane, by myself towards the Nordic and distant country of Finland.

My grandparents met me with open arms and pure love, and I was introduced to a simple way of living on a farm they had built from nothing, after fleeing the war from Karelia.

Even if we didn't speak the same language, I could feel the trust and love surrounding me. They comforted me in my nightmares or when I feared thunderstorms. 

And surely this little wired-up little girl that I was, began to change. 

I fell in love with the farm life and all the animals there, were named by me.  

We spent a lot of time in the nearby forest, picking mushrooms and berries, and just exploring its beauty, soundscape, and rich textures. 

I remember my grandmother saying: "Elsa, you have to learn to listen to the forest."

And surely, in that silence, the forest came alive. Like a surrounding presence of something greater gently embracing me. Healing me, grounding me. 

I always wondered what my grandmother meant by listening to the forest, and it was only later in life that I understood that she also referred to a state of mind. An inner place, where I could be rooted when facing challenges and hardships.

Coming from a clean beauty background, I strongly feel the momentum of conscious consumerism and the urge to provide forest skincare products with a deeper sense of skinmalism. Teaming up with the best scientist, I dove into the studies of the Nordic forest biodiversity uniqueness- and never left. 

The Nordic Forest is my skincare mission, and I´ll make my part in bringing its healing on every skin needing to be re-connected with nature.

It´s time to produce even better products and to consume wiser, without exploiting our planet and the future generations.

You´re invited on this journey, 

it´s ours.

 xx, Elsa